Bhubaneswar: Even when covid-induced night hours prevent meeting of worshipers during Rat Yatra, social media bridging the gap.
Twitter and Facebook help disseminate real-time updates quickly.
This festival is also a telecast directly on television.
Rath Yatra greetings, quotes, photos, and videos of poured microblogging sites.
Twitter officially handled the Jagannath Temple Administration (@sjta_puri) and Jagannath Temple (@jagannathadhaam) is the most sought-after platform to get HD photos and videos in the Rath Yatra process.
“Because public participation is prohibited, we try our best to disseminate the latest updates, photos and videos at Rath Yatra through our Twitter handle.
We also share links for people to download high-quality images,” said a Jagannath Temple officer who deals with media wings social.
Some servants also drain festivals through their cellphones for their guests and worshipers, who live in other countries and abroad.
“My guest, which is NRI, remains in New Jersey.
He has asked me to turn on the festival directly on Facebook.
Stay miles away, they love watching trains and gods in seconds,” said Shyama Mohapatra, a servitor.
Odisha: a new social media platform for the RATH YATRA process
