New Delhi: Mahindra aims to become the number one authentic SUV maker in this country, because officials repeat the last 12-15 months, began with the introduction of XUV700.
Full size SUV is a step in terms of features, safety and powertrain options.
Available in the MX and Adrenox series, the initial price of XUV700 was revealed at the evening of independence.
“The last 75 years have been phenomenal for the brand.
But there is a point of inflection when we talk about transformation in business.
We have discussed it in the last 12-15 months.
The price of the SUV interferes and the sophistication, security, and sophistication you see on the XUV700 beyond the segment,” said Veejay Nakhra, CEO, Mahindra and Mahindra.
The MX entry-level series displays a 2 liter TGDI engine, 8 inch infotainment, automatic orvms, stylish door handles.
While the AX series will offer A-watershed (autonomous driving aid system), optional all-wheel drive, car technology connected, and many more the first in the segment.
Nakhra, however, adding prices is an introduction and the company plans to launch and start sales by the celebration season (October).
XUV700 has lifted the bar in terms of security too.
TRIM AX7 Topping Range will offer up to 7 airbags, traction control, stability control, dynamic control, cornering vector, double disc brakes.
In addition, A-watershed technology will ensure features such as adaptive cruise ship control, lanes keep and help the departure, emergency braking and advanced collision warnings.
Pratap Bose, who recently joined Mahindra as Chief Design Officer and was responsible for the Twin top logo for SUVs, “XUV700 will change the view of the SUV in several segments.
With the overall price, features and balance, it will revolutionize the market.” Since the XUV700 announcement, Mahindra has adopted a Digital-Heavy strategy in reaching customers.
Automaker teases various XUV700 features on social media in a buildup to opening.
Emphasizing Transformation, Harish Lalchandani, Vice President Strategy, Mahindra Automotive, Agricultural Equipment and Agri-Business, said “This is digital-first for us.
We have changed and in this digital era, we need to be present all the time.
There is a customer segment on the market.
People who have Thar today may not be interested in XUV700.
The market is wide enough if we target the segment perfectly.
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