Bharti Airtel has launched a new video streaming service – Premium Airtel Xstream.
The service will combine content from 15 Videos India and Global Ott’s in one application.
This service was launched exclusively for Airtel customers on RS 149 monthly payment subscriptions.
Customers will get access to a large catalog of more than 10,500 films & performances plus channels directly from Sonyliv, Erosnow, Lionsgate Play, Hoichoi, Manoramamax, Shemaroo, Ultra, Shemaroo, Hungamaplay , Epicon, Docubay, Divotv, Klikk, Nammaflix, Dollywood, Shorts TV at Airtel Xstream Premium.
According to the airtel, there is one application, a single subscription, single content search, integrated content and re-personalized curation AI for each user.
Users can access Premium Xstream Airtel in all smartphones, tablets, laptops via applications or webs and on TV via Xstream set-Top-Box.
Commenting on the launch, Adarsh ​​Nair, CEO, Airtel Digital, said: “Airtel Xstream Premium is a game that changes innovation to democratize OTT content in India by solving the main challenges of discovery of content, affordability and distribution.
As an integrated digital platform, this is a WIN proposition.
-Win for customers and OTT players are the same when we start an exciting journey to make the mainstream digital entertainment in India.
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