Akshaya Tritiya is celebrated as an annual spring festival by Hindu and Jain in India.
It got his name from Tithi Third (Month) half bright (Shukla Pakha) from the month of Vaisakha, where he fell and was often called ‘third day of endless prosperity’.
This year, Luck Day will be celebrated on May 14, and consumers have booked an online meeting appointment to buy jewelry, because it is considered a favorable day to buy gold and jewelry.
Because the pandemic is still active and the two waves have been proven to be fatal, some consumers have decided to oppose buying jewelry today, while some have an online appointment.
“Because the second year in a row from a pandemic with a similar situation (rule-wise), Akshaya Tritiya was estimated to be the same as last year.
However, the overall customer reaction has been very positive specifically for this festival.
We have saved the order options available and have seen growth 20% YoY in the number of people who want to buy jewelry or books gold deals by telephone.
Even though we don’t expect large ticket sales for locking, but basic sales are expected while serving our customers in Akshay Tritiya, when buying gold has sentimental and profitable significance for most Indians, “said Pawan Gupta, Director, PP Jewelry.
Jewelry feels that certain offers and discounts are needed to attract consumers.
“At the Akshaya Tritiya event, PP Jewelers by Pawan Gupta offers a 25% discount on diamond & polki jewelry jewelry, releasing 25% to make costs in gold jewelry, 25% in silver article plus silver jewelry starting May 7 May 17 2021 (T & T & May 20 C).
We are aiming for 100% customer satisfaction even in these difficult times, “added popular jewelry.
Arpit goyal, founder and owner Ambrus Jewels felt that everything took for the jewelry market.
“Akshay Tritya is celebrated with so much happiness and excitement in our country and is considered a favorable day to buy gold and jewelry.
It fell in mid-May, and people look forward to welcoming Dewi Laxmi by investing in small items.
-Hal getting better, we as jewelry expect sales of small items such as rings, earrings and bracelets.
People might not invest in big bridal pieces of jewelry but small pieces of jewelry like chains are expected to go down well.
Like all People live safely in their house, we provide a virtual meeting to our customers because they cannot get out of their homes.
This Akshay Tritya will definitely bring the moment of excitement for everyone, given the current situation, said Goyal.
Abhineet Boochra, Co-Founder and Director Sangeeta Boochra think the trend is positive because people buy in advance, but shipping on Akshay Tritiya may be affected.
But he mentioned an interesting trend from overseas orders.
“With the online platform, we get a lot of buyers from abroad, because they cannot visit India and the desire to buy Indian products has increased.
Also, with Akshay Tritiya into a profitable event it has helped sales,” Boochra claims.
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Boochra feels Covid has affected offline sales but online has been taken – but it cannot match the offline business.
“People buy jewelry and articles for the same thing, exports have increased and government support to allow exporters to deliver relief goods,” he concluded.
Rohan Sharma, CEO & MD-RK Jewelers-South EX 2 drove similar sentiments when he said, “Because of the scary situation in the capital, we as brands also do not concentrate on sales but more expect everyone to stay at home and more.
Stay safe.
Covid 2 waves in this country and curfew because they have influenced business.
We can see requests through online orders and some regular customers reach out to buy jewelry for marriage ”
Well, this is the expectation of the market to revive this favorable opportunity, tell us what you plan to buy on this favorable opportunity in the comments section below.
Disclaimer: Content produced by the promotion board export gems & jewelry