Mumbai: Dairy Amul’s leading in India has raised milk prices by Rs 2 per liter with the effects of July 1 passed previous precedents, other brands tend to follow up on market leaders.
Although the company’s steps were forced by higher input costs, he added to the average household load which was reduced in the middle of the Covid-19 pandemic.
Sodhi Hospital, Managing Director of the Marketing Federation of Gujarat Cooperative Milk (GCMMF), who owns the brand, said Amul Gold will cost Rs 58 per liter in Mumbai while Taaza prices have been revised to Rs 48.
A press released by the company.
Wednesday said, “The increase in Rs 2 per liter is translated into a 4% increase in the MRP which is much lower than the average food inflation.
The revision of prices is being carried out throughout India, throughout the market where Amul markets fresh milk.” GCMMF quotes higher input costs as the main reason for the price increase.
“It is valuable to note that in the last 1.5 years Amul has not made a price revision in the category of fresh milk.
Since then because of the increase in energy costs, packaging, logistics, overall operating costs increase.
Given the increase in input costs, our trade unions have also improved The price of farmers in the range of Rs 45 to RS 50 per kg of fat is more than 6% from the previous year.
“The company claims that as a policy, it passes in almost 80 Paise from every rupee paid by consumers for milk and milk products for milk producers.
“Price revisions will help maintain remunerative milk prices to our milk producers and to encourage them to higher milk production,” he said.