It has been almost six months since Apple reveals a new privacy feature to an iPhone that allows preventing the application from tracking users and showing them relevant ads.
Changes in this privacy then helped Apple’s own advertising business, according to a report.
Foneareena reported that Apple’s advertising business has grown more than three times since privacy changes.
Apple advertising business itself, search ads, offer people support in the App Store where they can advertise their products on the iPhone.
For example, if you are looking for Snapchat, you might see Tiktok as the first result thanks to the advertising service.
Now, the Apple’s in-house business now accounts for 58% of all iPhone application downloads made after clicking on ads.
A year ago this number was only 17%.
Meanwhile, Apple is expected to get $ 5 billion from this fiscal year advertising business, and $ 20 billion in three years.
Apple’s privacy changes that prevent third-party trackers from tracking you for advertisements have changed the cellular application advertising landscape.
Policy changes also make it more interesting for advertisers to advertise with Apple.
Apparently, because Apple announced ad tracking will be prevented on the iPhone by default, ad rivals like Facebook, Google, Snap, Yahoo, or Twitter are basically lagging behind in terms of statistics.
Before changing new privacy, this application has real time granular data about how users respond to ads.
Since April, the date of advertisers received one time 72 hours and collected.
However, Apple still offered this information to advertisers who carry out campaigns with their search advertising services.
Last month, Facebook stated that it was increasingly difficult to measure the effectiveness of its advertising campaign.
Apple stated that its privacy changes have been put in place to protect users and help developers build safe advertising practices, and do not provide benefits.
At present, the market for cellular application advertisements grows rapidly and gets interests.
Expenditures for cellular applications, both for iPhone and Android phones are $ 58 billion in 2019 and will multiply next year and hit a surprising $ 118 billion.
Disabling ad tracking, the change in privacy applied Apple is called application tracking transparency and released as part of iOS update 14.5.
What he did basically forced advertisers to request permission before collecting any data on the iPhone.
In this way, iPhone users get the possibility to choose out having an IDFA tracking number accessed for targeted ads.
It has many companies such as Facebook reactions negatively because they have obtained most of their income correctly through smartphone ID tracking to send advertisements for very specific consumer categories.
With consequences have many advertisers focus mainly on Android devices, because many iPhone users decide that they don’t want to be tracked for targeted ads.
Now, most iOS users have chosen out of targeted advertisements.
Apparently, not only advertisers like Facebook are influenced by this change.
The transparency features of new application tracking also changes the mobile game industry and influences the way game makers must go to advertise in the game, because they cannot be targeted to certain users.