Categories: Business

Apple Loosens App Store Payment Rules in Settlement of Lawsuits

Berkeley: Apple has agreed to let iPhone application developers send emails to their users on cheaper ways to pay digital and media subscriptions by avoiding a commission system that produces billions of dollars every year for iPhone makers.
The concession announced the end of Thursday, which included email notifications but did not allow notifications in the application, which was part of the initial settlement of the 2-year-old lawsuit filed in the name of the iPhone application developer in the US.
It also discusses the issue proposed by the federal court judge who is expected to immediately rule in a separate case carried by Epic Games, the popular Fortnite video game maker.
Apple will also make $ 100 million that will pay thousands of application developers covered by the number of lawsuits ranging from $ 250 to $ 30,000.
Application developers will get more flexibility to set different prices in their applications, expanding options from around 100 to 500 choices.
In Apple’s long-standing rules, iPhone application makers are prohibited from sending users to users on how to pay for services outside the application, which will avoid the Apple Commission 15 percent to 30 percent.
The concession now opened one way for application developers to be more aggressive about encouraging users to pay in other ways, as long as they get consumer approval.
Compromise also discussed concerns that US District Judges Yvonne Gonzalez Rogers repeatedly raised while leading a high profile epic-apple trial.
He openly wondered why Apple could not allow developers to display various payment options in their applications, such as brick-and-mortar retailers could show various different credit cards they received in addition to cash.
Apple still does not allow developers to use notifications in the application to encourage consumers to explore various payment options.
But it can only send an email to the user to explain why they have to pay outside the application is a breakthrough for developers who complain about the Apple Commission as a form of gouging prices for years.
Richard Czeslawki, one of the application developers who filed Apple settled, praised the freedom to send user users as a “game changer” in the field of declaration with a court in Oakland, California.
The application developer “will take advantage of this change.
In customer communication as a way to reduce the commission paid to Apple,” Prediction of Czeslawski, Basket CEO of Pure Sweat.

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