With the second wave Covid destroyed India and forced the state government to impose tight locking, the country’s smartphone market took a direct blow.
Also, some countries only allow e-commerce companies such as Amazon, Flipkart and others to provide important items, causing further sales decreases.
According to the report by the analytic company PredicTu, Apple and Oneplus was most affected by a decrease in sales of up to 50% in April 2021.
While all smartphone brands saw a decline, budget smartphones helped them.
The report claims that Samsung has witnessed a sales decline of 41% while Xiaomi’s sales fell 28%.
Other popular brands such as Oppo, Vivo and Realme also see a drop in the range of 32% to 42%.
“Brands with only superior cellphones such as Apple & Oneplus are most affected by more than 50% of sales decreases.
Brands with dominant mobile phones such as Xiaomi, Lava and the most affected small brands,” said Kunal Sarkar, Vice President, Predictive.
The smartphone market in the range between RS 15,000 and RS 30,000 is the most affected during the locking period.
“Values and volumes in big and medium cities have declined by 56% and 58%,” he added.
The market under 10,000 rs shows the least reduction in sales that people are looking to get more value for their money during uncertain locking periods.
The decline in smartphone sales began in March 2021 while maximum in April.
The RS 20,000 smartphone market above also took a significant hit until the sales decline of up to 48% during the period.
Sales of powerful smartphones in urban mega cities while in big and medium cities there is a drop of up to 56%.
Apple, sales of Oneplus cellphones fell by 50% during the recent lockowns: Reports
