Bhubaneswar: Gurdada Sahu, a grocery store in Unit-IV here, is on the verge of closing his establishment after locking because many fixed customers have shifted to online purchases or choosing stores with home delivery facilities.
“With a declining customer base, it seems very difficult to survive with a shrinking resource.
It’s time to find new ways to reach customers and switch from physical mode to online.
I asked all my customers to order on WhatsApp and we started.
Making shipping Home without contact.
Customers now make video calls to make a query on the product, “said Sahu, which stores a variety of exotic products.
After the pandemic hit them, many small traders in the city did not only hang their boots, they tried to revive their business by diversifying.
Many of them add value to their products while some shift to online mode to keep their business running.
Some of them have tried to innovate like Mahendra Maharana, who decided to produce organic spices and sell flour by preparing commercial grinders in addition to their shops and doing online marketing too.