New Delhi: In 2017, Su Hua, the founder of the Chinese startup named Teknologi Kuaiishou, was on the verge of closing the biggest deal in his career – the acquisition of young video services that would be a tiktok.
But Bypance Arch-Saval Ltd swooped with a better offer, and SU skipped what had become a global sensation.
Now, 38-year-old entrepreneurs get some return.
In February, Kuaiishou Go Public in Hong Kong, raised more than $ 5 billion in the strength of video operations and trading that was booming.
Bypidance, meanwhile, tangled with the US government and later grew up in the hard action of Chinese technology, the possibility of delaying its own initial public offering.
Su did not waste time.
Flush with cash from IPO, Kuaishou makes shopping to close the gap with a bypance, more than four times.
Kuaiishou plans to expand in countries such as Brazil and Indonesia, rather than Tiktok fortress in the US.
The company intends to double its global squad to 2,000 at the end of the year to accelerate its international product roll-out.
Kuaiishou can have an advantage over his rivals in these markets.
While Tiktok tends to be spread with photogenic teenagers, the SU star is diverse, sometimes with eyebrows, the entertainer crew, often from rural areas.
They include farmers drinking parties and remote truck drivers.
“Tiktok is a big front runner in front of us today globally, but there is still a large space for growth,” Su said in his first interview in four years.
“The Kuaiishou philosophy is very different from our colleagues, and it is built based on my personal experience and values.” To encourage Kuaiishou’s expansion, the businessman mobilized a trying and tested strategy to create a Commonary Video Forum, mixed artificial intelligence-based recommendations with human cureses to provide personalized experience.
His company aims to reach 250 million monthly users outside China this year, after three times the base was only in the past six months.
It has around 300 million users every day in China.
Kuaishou application abroad span kwai to video snack and zynn.
Kwai, the most successful export and international Twin to its domestic platform, has been downloaded more than 76 million times in the first half of 2021 in countries such as Brazil and Mexico, while Snackvideo builds followers in markets such as Indonesia and Pakistan.
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