Categories: Auto

Blive, Ather aims to promote EV on a tourist hotspot

New Delhi / Goa: Drive on the momentum of e-mobility, BLIVE announces its strategic partnership with Ather Energy to promote EV adoption in tourist destinations throughout the country, starting with Goa.
The partnership will aim to establish 5 stan charging in Goa at the end of August and 15 at the end of the year.
Starting with Goa, BLIVE will show off Ather Energy’s electric scooters through product experience and facilitate pre-ordering for customers.
Adding encouragement to the partnership, GTDC (Goa Tourism Development Corporation) has also extended its hand to provide space for the Blive EV zone.
The official GTDC EV tourism partner, Blive will establish an EV zone throughout the hotel related.
Goa-based Blive provides twin services in the field of electric vehicles.
The Blive-Electric-Bike tour offers local curated tours that can be experienced on electric bicycles.
Startup also runs multi-brand stores online, where it sells electric scooters and e-cycle hero cycles, amperes, Okinawa, Hero Lectro and several other brands.
BLIVE aims to open his physical store later this year.
In addition, customers can also order Ather pre-book electric scooters through the Blive Multi-Brand EV Store.
“Partnerships will encourage our main goal to promote EV adoption.
Partnerships with Ather Energy help us offer potential customers’ smart e-scooter tests through a city tour that has been curated.
We also help them organize infrared them (Ather Grid),” said Samarth Kholkar , CEO, Blive.
“At present, BLIVE will be an ather energy partnership in Goa and will extend this to all other places where we have a strong presence.
This will help reduce the gap between electric vehicles and end consumers,” said Sandeep Mukherjee, COO, BLIVE.
BLIVE expanded to 18 cities in 9 states in India and have completed more than 13,000 Ebike tours so far.
BLIVE has seen 3x growth in his ebike tour by 2020 and expects requests to increase by 5x in unlocking 2021.
EV manufacturers based on Bengaluru, Ather Energy currently sells 450 pluses and 450x models, starting from RS 1,71,415 (space show off).
According to the company’s website, Ather e-Scooters are available in 20 cities.
Ravneet Phokela, the Head of Entrepreneur, Ather Energy said, “We aim to take advantage of a strong presence, in Goa and other popular tourist destinations throughout India, in spreading Grid Ather to EV fans.
Furthermore, we hope to work very closely with various Partner Blive, from Goa tourism to the hospitality industry, in increasing consumer confidence in shifting to electronic vehicles.

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