New Delhi: Minister of Information and Broadcasting Anurag Thakur has been looking for architectural reshuffle and existing communication frameworks to help foster the involvement of the mod to civil society throughout the media platform.
MP Hamirpur four four, spent the ministry by Prime Minister for his favorite and warmth among colleagues and opponents his own party, surprised everyone last week when he decided to lead a meeting with homemade presentations to his service colleagues, deviations from the previous position where administrators and bureaus Senior will be asked to prepare a roadmap on the reform and expansion of campaigns to help provide government policies and schemes.
“The minister gave a presentation that emphasized that the idea was greater than the seat.
He was looking for intellectual honesty, the real-time communication approach was established on how to explain new laws, notifications, schemes of whether banking, processing, starting -Ups, science and technology With extensive use of video, info-graphics.
He wants a real-oriented approach with a performance indicator, “said a senior MIB official.
Thakur also struggles for publicity for clear and clear; Along with the narrative highlighting human interests instead of being an announcement of the government that cannot be understood.
“India requires a citizen approach to communication and outreach.
Just as the Prime Minister himself insists on Mann Ki Baat that each welfare scheme must be seen to create an impact and must touch the lives of people.
Residents should not be expected to fight and reach us.
We must Reach residents, “officials said in anonymity.
“This is the first time Minister of Modi Govt’s cabinet has given a presentation back to his service, usually the officers present it to the Minister.
It is indeed motivated for us,” he added.
The minister said that it was time for MIB colleagues to destroy obstacles, becoming an effective communication supporter through deep analytic, dashboards and target-oriented schedules.
He said the content was king, each platform had a different audience and requires curative content.
Social media must be effectively used to communicate directly with the Indians to help them easily interpret government policies and activities.