You know Chennai Super Kings, champion IPL.
This is the story of CSK, a business venture which despite going up and down both on its way to become Unicornsoon Sports India first after winning the IPL franchise rights for Chennai in 2008, N Srinivasan, VC & MD from Indian cement, was asked by an analyst why he puts $ 91 million In non-related business, cricket.
“In the future that is not too far away, I see the IPL franchise overtaking the cement business in terms of assessment,” Srinivasan said to him.
Chennai Super Kings (CSK) is now valued at more than $ 900 million, of course to be the first unicorn sport from India.
“Indian Cement has created more value for shareholders and its potential for CSK is very high.
Maybe it is Manchester United of Cricket,” said Shyam Sekar, founder of investment strategy firm for LLP financial consultation.
While M Dhoni and his troops compiled a strategy in the field, a strong management team worked carefully for building brands.
“We have had a cricket team for almost 40 years.
CSK is one of the many teams,” Srinivasan said.
He left the interest of equity at the franchise of the cricket for trust who had a cricketers who played for Indian cement as a supervisor after the Supreme Court found a conflict of interest between his cricket’s administrative role and running the team.
“Srinivasan has given nearly $ 300 million (for today’s assessment),” said a senior TNCA official.
Management is not involved in the sports section.
It was handed over to the players.
“We took the time to choose someone and get full faith in him.
We didn’t guess his second,” Srinivasan said.
“Nobody wants to lose.
We hope players will give the best.
No need to encourage them.
If you are still losing, you lose.
CSK has a part of the loss.
The greatness of CSK is the greatness of the captain,” Srinivasan said.
“During the first player auction in 2008, Mumbai did not want Sachin to play for another team, Punjab did it with Yuvraj Singh and Delhi with Sehwag.
We don’t want an icon player who will get 10% more than the highest bid player.
With a $ 5 wallet limit Million, it is a thin arithmetic that we chose not to have an icon for Chennai.
I attended the first auction and told VB Chandrasykar to buy MSD at any price.
The offer was aggressive.
At $ 1.5 million Mumbai realized that they had to pay $ 1.65 million to Sachin and it will see more than $ 3 million from their wallets.
And they stop.
That’s how we got MSD, “Srinivasan recalled.
And why is Dhoni? “I saw him win the T20 World Cup in 2007.
Sometimes you have intuition and that’s the beginning of a great relationship,” he recalled.
Coach, coach, Fisio, Captain, manager all with the team from the start.
“The team spirit and entertainers of players with teams and consistency with management decisions without interruption are a very important part of CSK Story,” said Kswanathan, CSK CEO Cricket Ltd.
It is important to support the team when they go down.
“I’ve talked to the team, only once.
Back in 2010 when we were losing the line.
What I said to the players was I was proud of them.
I did not criticize them because they lost.
I told them what my tennis coach said: You Must defeat the person, he won’t lose, “Srinivasan said.
CSK has the lowest part when the team suspended for two years for the cost of repairing matches.
The team returned to the IPL in 2018.
“The reality is the brand up and down and live back based on performance.
It’s all about performance.
CSK’s fate is like that.
When they perform well, their brand value increases,” said the Harish Bijoor brand consultant.