Categories: Business

Centre Suggests ban on mis-selling, Deceptive flash Revenue onto e-commerce platforms

NEW DELHI: The government on Monday proposed a set of alterations in Consumer Protection (E-Commerce) Rules, 2020, such as a ban on mis-selling and deceptive flash revenue to e-commerce platforms.
All steps are taken following the Centre received many representations from aggrieved customers, associations and traders complaining against widespread cheating and unfair trade practices being detected from the e-commerce ecosystem,” it stated in an official launch.
Comments and suggestions about the proposed alterations are hunted within 15 days by e mail regarding the customer affairs ministry.
Other alterations include ban on deceiving users by manipulating research results, appointment of chief compliance officer and resident grievance officer.
Anyway, registration of these entities are made compulsory with the section for marketing of internal and industry transaction (DPIIT) within a predetermined interval for allotment of enrollment amount.
While, those participating in’cross-selling’ would need to give sufficient disclosures to customers exhibited prominently.
E-commerce entities will also be needed to offer data not later than 72 hours prior to their receipt of the order from a government bureau for prevention, detection and prosecution and investigation of offences under some legislation, according to the proposed alterations.
In addition, it attempts to prohibit’flash earnings’ on e-commerce platforms when these earnings are organised from fraudulently intercepting the normal course of business utilizing technological means with a goal to empower only a predetermined vendor or group of vendors handled by this type of entity to market products or services to the stage.
“To safeguard the interests of customers, prevent their manipulation and promote fair and free competition on the marketplace, the Government of India is sharing with a draft of their suggested amendments to the Consumer Protection (E-commerce) Rules, and 2020.
The proposed changes aim to deliver transparency at the e-commerce systems and also further strengthen the regulatory program to curtail the widespread unfair trade practices,” the official launch stated.
The government has suggested that e-commerce entities must make sure that such enrollment amount and bill of orders have been shown prominently to its customers in a very clear and accessible fashion on its own stage.
In addition, it has suggested a ban on screen and advertising of misleading advertising.
E-commerce entities offering sterile goods/services will also need to mention title and particulars of this importers and also the’state of origin’.
Anyway, it’s suggested’standing’ for products and services provided on the platforms while ensuring the rank parameters don’t discriminate against national products and vendors.
(With inputs from PTI)

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