Chennai: WhatsApp Street-WhatsApp group instead of a door-to-door campaign, meme on social media instead of pamphlets and posters.
The new generation of voters has been annoyed since the last election was held to Greater Chennai Corporation in 2011.
And it was seen in the way candidates and parties were seducing voters.
The campaigners for most parties were divided into two categories – one under 30 years and the other more than 30.
The older group still went to the door, distributing pamphlets and holding meetings and roadshows.
The younger crowd has been brought to social media to convey messages.
They have established a Messenger group and WhatsApp for every three or four roads and also makes their presence feel on the social media platform.
And it’s not just smaller clothes like MNM, NTK and AAP that have been brought to social media.
Dravidian has also turned to hybrid mode.
“We use a mixture of traditional methods to meet voters,” said Wing IT members from one of the Dravidian parties.
Young social media users of the main target of the wing “we use a mixture of traditional methods to fulfill every voter personally, hold meetings with the association and distribute pamphlets and also open to using social media and our influencers will remain a traditional method,” said Wing IT member Dravidian party.
“We have prepared an IT wing for each region (Pagudhi) now.
And a cadre of every ward is a member of the wing and forms a group at the environment level.
And all of this is a young man,” said the DMK party there costs Western region.
Social media companies say people in the age group 24-35 form 70% of their users.
This demographic is also the main target for parties.
Vikas Chawla, founder of a Digital Beat Social marketing company, said everyone was at least one social media platform.
“Even at the local level, candidates have their own website and online traction has increased.
Also, they invest in this media for advertising,” he said.
MNM was streaming directly all campaigns, including when Kamal Haasan met voters at Mandaveli on Sunday.
Candidates for AAP and Naam Tamizhar Katchi created tags and trends on Twitter and Facebook.