Chennai: Gomathi, a worker with the power loom textile Shanmuga in Dharmapuri, always have a list to buy when she went shopping.
And he saw people in the eye while talking to them with confidence, total change from how he was even two years ago.
“Her work has also been increased by 3x, which is a great benefit for a small businessman like me,” said Saravanan employer.
In Algendran Nidhi, a small finance company in Pudur, Muneswari sure to solve work-related problems.
“A positive attitude is the passport to a better tomorrow,” said the woman who is afraid of her own shadow until a few months ago.
So how did the transformation occur? Both women attended the program for the improvement of personality held by employers or Tie Chennai Indus.
“The transformation of personality alone can result in business transformation.
This was the trigger for us to make changes that swept the tie during a pandemic,” said CK Ranganathan, President Tie Chennai.
“In a chat with Lakshmi Narayan, (former CEO of Cognizant), he told me that it should not only bind to Chennai, but the binding of Tamil Nadu.
We need to reposition the forum outside the technology sector and outside Chennai.
We need a Paradigm Shift.
Changes simple – to communicate in their mother tongue – to help, “said Ranganathan.
The new strategy: the technology is easy to use (WhatsApp) to communicate, using Tamil, explain ideas complex management through real-life case studies of simple, only advice offered is not a suggestion.
The result: In 15 months, the model Chennai has become the most sought after in the entire chapter ties in this country.
Tie Chennai has grown from a network 500 to 9,000 business entrepreneurs across Tamil Nadu.
“We started with audio capsule less than five minutes in Tamil, called a catalyst, with a message about the transformation / improvement of personality,” said Akhila Rajeshwar who spearheaded the initiative.
Topics range from anger management to customer acquisition; Listeners also get one or two tasks.
“During the lockout, people have the time and once they start to feel an improvement, it became a family affair,” he said.
More than 550 days that messages are now documented.
Messages are localized and complex theories such as “The Magic of Thinking Big” audio recorded on the phone and sent on WhatsApp every night.
Then there is the learning model of peer-to-peer called private board in which groups of 10 entrepreneurs met almost every 15 days.
“Members in the business of non-kompete, not necessarily from the same geography.
They are encouraged to develop a business plan with an agenda that can be acted upon.
Each member will have accountability partners who will monitor everything, whether it is an increase in revenue or the employee’s performance.
Some Members even share their fitness goals.
there was initial skepticism, but when people see the benefits of teamwork, there is a groundswell now, “said Rajeshwar.
Speaking in Tamil has improved ties.
‘Biz Kadhai Kekkalam Vaanga’ is the third initiative Tie Chennai like it.
Each episode is uploaded every Sunday in Tie’s Tamil website, tells the story – the return of the Tatas to low or success formula or BigBasket WayCool food.
There are more than 70 episodes online.
After receiving feedback tie that entrepreneurs face regulatory issues, either GST or retrieval, he launched a free program in which a leading chartered accountants help resolve regulatory issues Knotty.
Paid weekly program to teach employees simple soft skills such as maintenance and speaks softly and slowly.
Ties learn to deal with everything about a particular business.
“We have started this with bakery business.
Anyone who wants to know where to source engine, new products, and all that is needed bakery, with granular details of the business,” said Rajeshwar.
And finally to bridge the gap between knowledge and the real world there are ‘sindhikka seyalpada’ (think, act).
“Management theory difficult as marketing myopia, an adjacent profit is explained so that everyone knows how to run a business on a global map,” he said.
“The impact is phenomenal.
Entrepreneurship has reached The Hinterlands formal as before,” said Arun Natarajan, CEO of Venture Intelligence, a firm that tracks the activities startup.