Beijing: The Chinese government forbade sissy men on TV and told Thursday broadcasers to promote “revolutionary culture,” expanding campaigns to tighten control over business and society and uphold official morality.
President XI Jinping called for “national rejuvenation,” with the control of more stringent communist parties to business, education, culture and religion.
Companies and the public are under increasing pressure to harmonize with its vision for stronger China and a healthier society.
The party has reduced children’s access to online games and tries to prevent what it sees as an unhealthy attention to celebrities.
The announcer must “end the sissy and other abnormal aesthetics,” said the TV regulator, using the term insulting slang for a sissy man – “Niang Pao,” or literally, “Girlie Guns.” It reflects the official concern that Chinese pop stars are influenced by a sleek appearance and girls from several Japanese singers and Japanese and Japanese actors, failing to encourage Chinese men’s teenagers enough masculine.
Publishers must avoid promoting “vulgar internet celebrities” and admiration about wealth and celebrities, said regulators.
Conversely, the program must be “vigorously promoting excellent traditional Chinese culture, revolutionary culture and advanced socialist culture.” The XI government also tightens control of the Chinese internet industry.
This has launched anti-monopoly, data security and other law enforcement actions in the company including the giant social holding and e-commerce media providers of the Giant Alibaba Group that the fears of the ruling party are too large and independent.
Rules that apply on Wednesday anyone’s boundary is under 18 to three hours per week online game and prohibits playing on school days.
Game developers have been asked to send new titles for government approval before it can be released.
Officials have asked them to add a nationalistic theme.
The party also tightens control over celebrities.
Publishers must avoid players who “violate public order” or have “loss of morality,” the regulator said.
Programs about celebrity children are also prohibited.
On Saturday, the Weibo Corp microblog platform was suspended thousands of accounts for fan clubs and entertainment news.
Popular actress Zhao Wei, has disappeared from a streaming platform without explanation.
His name has been removed from film credit and TV programs.
The command Thursday told the announcer to limit payments to the players and to avoid the provisions of the contract that might help them avoid taxes.
Another actress, Zheng Shuang, was fined 299 million yuan ($ 46 million) last week with tax evasion fees in a warning for celebrities into a positive role model.