Ahmedabad: Optimistic consumer sentiment coupled with a decent demand for the car is not enough for the car dealer to rejoice in Diwali.
Even when the purchase of Muhurat caused 30,500 vehicle delivery throughout the Gujarat on Dhanteras, sales were mostly muted to demand due to many supply side constraints.
Estimates by the Federation of the Automobile Dealer Association (FADA) show that a total of 24,000 two wheels in addition to 6,500 four wheels were sent on Tuesday.
However, sales remained an average of 10% against Dhanteras last year which was celebrated in the midst of a covid pandemic.
“Demand for good four-wheeled vehicles and certain brands have shown small growth.
However, lack of supply has hampered the celebration season income for customers.
At present, dealers don’t even need to launch too many offers for woo customers.
However, they were forced to wait 2-8 Month for vehicle delivery, “said Pranaav Shah, Chair, Fada, Gujarat region.
Jinmay Shah, Director (Sales) at Ahmedabad-based car dealers said, “Our sales have increased and overall positive consumer sentiment.
If not for lack of supply, our sales will be easily doubled.
However, the customer keeps faith because of their many Make reservations in Dhanteras.
“The supply side constraints are expected to continue in the coming months, suggest car dealers.
In fact, Maruti Suzuki India Limited, in submission of recent regulations, said that the company faced a bad impact on vehicle production in November at the SMG factory and facilities in Manesar.
The two-wheel demand on the other hand has failed to take up with two-wheeled costs and schools and colleges is not fully continued because of the Covid-19 situation, according to the dealer.
“Two-wheel sales have declined by at least 10% compared to last year because many factors include more expensive vehicles, but also higher ownership costs because fuel prices have increased dramatically,” Shah said.
It can be noted that vehicle sales have a little better at Dhanteras compared to 28,500 shipping on Dussehra.
However, this is because the offer is upgraded in October.
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