Categories: Business

Coca-Cola to Buy Bodymor Brand Sports Drinks: Reports

Washington: Coca-Cola is preparing to control the full group of sports drinks Bodymor in an agreement worth $ 5.6 billion, The Wall Street Journal reported Sunday.
Coca-Cola has held 30 percent of the shares in the sports drink group.
Purchases, which will appreciate the bodyarmor of around $ 8 billion, will see soda giants buying the remaining 70 percent of the founder and investor Bodyarmor, as well as a group of professional athletes who have invested in the company.
Bodymor was supported on his establishment in 2011 by the Basketball Barrier star Bryant, who died in a helicopter falling in early 2020 and has invested $ 6 million in the company.
The journal reported that Real Bryant had to collect around $ 400 million from the agreement, quoting people close to this case.
Coca-Cola refused to comment when contacted by AFP.
Bodymor is a competitor for the Gatorade giant industry, which is owned by PepsiCo, the rival of the main business of Coca-Cola.
Bodymor expects sales to reach $ 1.4 billion this year, compared to $ 250 billion in 2018 when Coca-Cola was first invested in the company.

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