MUMBAI/LONDON: The Mahindra Group on Friday announced the appointment of Pratap Bose as the Executive Vice President and Chief Design Officer to lead its newly formed Global Design organization.
The new Global Design organization is responsible for re-shaping Mahindra’s future of mobility by designing and developing dynamically engineered next-generation authentic products with global appeal.
The Global Design organization will comprise of the recently announced Mahindra Advanced Design Europe (M.A.D.E), which is being set up in Coventry in the West Midlands, UK and the existing Mahindra India Design Studio (M.I.D.S).
In this role, Bose will be responsible for both M.A.D.E and M.I.D.S and will oversee the design of all key business segments such as SUVs including Born Electric Vehicle (BEV), LCV products (under