Pune: Jewelry has seen a business shining with many reporting sales increases in Dhanteras compared to 2020, and in some cases, even 2019.
Jewelry sales increased 30-35% compared to last year, according to the leading jewelry city.
The ticket size of the purchase was also reported mostly stable, despite the high level of gold, which was evenly distributed over the past few weeks.
According to many jewelry, while traditional goods are sold well in Dhanteras and the days before that, younger people also make purchases taking advantage of lower gold rates for lighter jewelry.
“Traditional items such as gold and silver coins, silver plate and idols are sold, as well as traditional jewelry.
Overall, sales of up to 40% more than last year, and better than 2019 too.
We also see the first buyer purchase jewelry and One or two gram gold coins, “said Atul Ashtekar, partner in Kra Jewelers.
Others say that such a Dasara and overall period of celebration, bar requests are lower than jewelry, with the younger generation choosing mediocre jewelry.
“This year’s response is quite good, and at least 20% more than last year.
The sale of jewelry is more than that from the bullion, with those over 40 years old choosing for heavier jewelry.
The younger people prefer lighter jewelry, Like 18k studded jewelry, which they can use regularly.
They choose jewelry that matches the purchase of their clothes, “said Amit Modan, CEO of PN Gadgil and Sons Limited.