Chennai: In the midst of increasing omicron cases, home exercises and digital fitness are under the spotlight when people delay to renew their physical gym membership, while the digital platform sees traction.
Healthymme Health and Health Platform sees 2.3x growth in new and old users’ subscribers so far in January, 2022, much higher than the previous months.
Healthyme saw a 22% increase in the volume of transactions for home training and personal training since Omicron hit in January, compared with 15% growth in the same month last year.
Co-founder and CEO of Tushar Vashisht said even though there was a stable growth in registration of new users in January, income grew from RS 15 Crore in January, 2021 to RS 35 Crore in January, 2022.
It is more than double, record sales of January The strongest so far, he added.
The average age of customers stands between 30-35 years on this platform.
Vashisht said “Not only to lose weight, but there is a clear demand for health and nutrition programs specifically oriented in several times.
More people want to keep disruptions such as diabetes, PCOS under control.
Other online fitness platforms Fittr, see the average value -Rata monthly from subscribing users under the category of fitness and nutrition services (F & N) increased from Rs 10,235 by 2021 to RS 12,000 in January, 2022.
Co-founder Jyoti Dabas said this was mostly driven by increasing demand for personal training packages Premium.
“January is one of the top months for fitness.
In the provisions of the value we see the 60% YoY income growth in January 2022, much higher than in previous years, most of which are driven by demand for standard and premium training with experienced trainers.
Even though membership renewal took a little punch in the early days of January 2022, it was taken in the last five days, “he added.
Digital Fitness & Home Workouts Get traction amid increasing omicron cases
