The Indian Congromerate Group plans to regain land in the beauty business out 23 years ago, with the local market for cosmetic estimates for $ 20 billion in 2025.
Beauty products will be “the main focus for us” starting with footwear.
And underwear, Noel Tata, Non-Executive Chair Trent Ltd, Tata Group unit that operates a retail store chain, said in an interview in his office in Mumbai.
“Expanded product lines and experiments with formats for these products are in an office as we see this as a growth area in retail.” Indian cosmetics and beauty markets are estimated at almost 2025 of $ 11 billion in 2017, according to data from Statista, assisted in a good size by online retailers led by Mumbai-based Nykaa which sees blazing growth during a pandemic.
Startup, currently is a $ 13 billion company after the Blockbuster IPO, helps consumers Millennial and Gen-Z buy top-class beauty brands and access tutorials and testimonials from social media influencers.
It was far from the beauty sector the largest home business in India dominated the past decade.
Simone Tata, Mrs.
Noel Tata, helped create Lakme – the name French for the goddess of Indian wealth, Lakshmi – in 1953 as the country’s first cosmetics company.
The group sold it to the Unilever PLC local unit in 1998.
While the coffee-to-car conglomerate re-entered the grass in 2014, long after the 10-year non-competition clause had expired, only now that the group had begun to raise.
the game again.
Income from the category of beauty, footwear and clothing is around $ 100 million for trent while the market is around $ 30 billion now, according to the data provided by the company.
“These three segments will be low-hanging fruits to tatas when they increase the store and distribution channels aggressively,” said Kranthi Bathini, equity strategy at the Wealthmills Securities Pvt.
“While high competition in this segment, the pie itself is growing rapidly because consumption bounces back in the economy.” New format.
The $ 103 billion conglomerate, under Trent, is considering building a new line of in-house cosmetic brands that can be a vehicle growth, said Tata.
These products can be reviewed through large outlets under the main chain of retail shops Westside – Trent – or through standalone stores and through digital channels, he added.
Noel, stepmother from Ratan Tata, is one of the guardians of the Ratan Tata Trust Board, which is part of a collective charity that has two-thirds equity in the main holding company of Tata Group.
He has oversee the retail group operation which mostly housed in Trent for more than two decades.
Indian women are used to buy makeup and hair care products in the mother-and-pop neighborhood shops where a little choice and unprecedented trials.
With the proliferation of malls and supermarket shop chains and recently, online stores, this sector has turned into a growing fast, especially three segments targeted by Tata.
“I feel that we are hardly scratching the surface in these categories and the important parts of these markets are still unorganized and shifting to organized retail will occur.
We also see a shift in consumer behavior that prefer more fashionable products in this category, “Tata said.
Trent shares, founded in 1998, jumped more than 9 times under the leadership of Tata since 2014, Outpacing Peers Aditya Birla Fashion and Retail Ltd.
And buyers stop.
In November, he moved to a non-executive role in Trent.
Online, offline “I see digital opportunities helping us reach more customers wherever they are,” said Tata, whether searching and buying online or in a brick-and-mortar shop.
Trent has become the initial adoption of the Omni-Channel model in India Retail with TataCliq and recently exhibited an online presence with Westside.com.
Super application, that Group Tata is developing, will expand access to customers, he said.
But Retail Business Tata will avoid a profound discount strategy from the giant e-commerce including Amazon.com Inc.
and Flipkart Online Services Pvt.
For fishing buyers who are aware of the price, said Tata.
About 90% of the total trent sales at full prices, according to the data provided by the company.