Apple and Google are rivals in many fields of technology.
There is a smartphone operating system – iOS and Android.
There is a pixel vs iPhone (well, Google almost no rivals there).
There is a Google Maps vs Apple (Well, Apple almost no rival there).
Etc.
However, Google each year fills the coffers of apples by giving billions of dollars.
This is not a “secret” agreement because the two companies have opened it.
Here we explain why Google pays Apple and other sands around it.
What are the deals? “Key” word – and not a keyword – this is ‘default’.
Now it can have negative connotations but for Apple and Google, it’s very positive.
Google pays Apple for the license machine to be default in the Safari browser on the iPhone, iPad and Mac.
Not only that, any search – Siri, Chrome, Search application – on Apple devices by default Google search.
Google explained in the blog – It happened to be called keywords – why Apple chose to do it.
“Apple displays Google searches in the Safari browser because they say Google is” the best.
“In 2018, in an interview with Axios, the CEO of Apple Tim Cook said that Google had the best search engine on the market.
When was the agreement signed? Back in 2005, the agreement was that Google Search would be the default machine in Safari on a Mac device.
Not supposed to be a big deal (no words of words) but two years later, the iPhone was launched and the agreement continued.
In 2010, the iPad was launched and it was getting bigger.
More and more Apple devices are sold, the value of the agreement will grow exponentially exponentially.
How many Much of the money given by Google Apple? Lots and a lot of money.
In such a way that the New York Times report states it is probably the only “single largest payment created by Google to anyone.” Next, approximately 14 to 21 percent of annual profits Apple.
The agreement was not a secret but finance was revealed when the US regulator began to men Eliti agreement.
In 2014, it was revealed that Google paid $ 1 billion to Apple.
This has increased handsome for years.
According to analyst at Bernstein, Google’s annual payment to Apple will touch $ 15 billion this year.
Next year, it should crash between $ 18 billion to $ 20 billion.
What is Google get from it? There are too many Apple devices in the world.
For Google, by placing the license machine as default on the device, it means it produces a very high amount of traffic.
A report by the New York Times suggested that almost half of Google search traffic came from Apple devices.
Google makes a big dollar from internet advertising.
In 2020, it was estimated that Google made almost $ 104 billion in revenue from “Search advertising”.
It is 71% of total advertising revenue for Google and 57% of the alphabet – Google – income parent company.
Apple devices ensure that this ad has reached a targeted audience.
So, it was really worthy of Google to pay such an amount to one of its rivals.
What’s out of it? Dollar.
Billions of dollars.
Is Google the only company that pays Apple? No.
The setting is not exclusive at all.
Microsoft pays Apple for Bing appears in the search option as well as Yahoo!.
Even Duckduckgo is a choice.
Does users have no choice but to use Google search on Apple devices? No, change the default search engine on any apple which is very simple.
But Google knows that because it dominates the search business, not many people want to change it.
There are choices although not done by the majority and Google may know, which is why he continues to pay Apple billions of dollars.