New Delhi: Facebook Inc.
will spend $ 1 billion for the creator of social media until the end of 2022 in the battle for the top talents announced in a week when Tiktok becomes the first cellular rival application to reach 3 billion global downloads.
Facebook investment will include a bonus program to pay the creator who regarding certain milestones in the application, including Instagram photo sharing services, and funding users to produce content, the company said.
The social media giant opens its wallet to Woo Creators with the main fan fireson of a platform like YouTube Alphabet Inc.
and the Tiktok short video application.
Some of the main technology platforms are offensive to attract and maintain social media personality with new payments and services.
Tiktok has been committed to spending $ 2 billion to support the creator for three years.
Snapchat Snap Inc.
is used to pay a $ 1 million maker per day to send popular short form videos about its services and say still distribute millions per month to support the creator through the highlight program.
“With a milestone of 3 billion, Tiktok is the fifth non-game application to join the tier that has historically become an exclusive domain of Facebook,” said Mobile Insights firm tower sensor in Tuesday’s report.
Facebook says the bonus so far only with an invitation.
On its main platform, video makers and online gamers will receive a monthly bonus if they press a milestone such as broadcasting a number of hours to get stars, the form of digites tip can be used by fans to pay for their favorite makers during the video.
The Instagram bonus program will include incentives to use rolls, the Tiktok copycat feature that displays a short form video clip.
Creator will make money based on how their video rolls appear, said the company.