MySuru: Deepavali, Lamp Festival, incomplete without Clay Diyas.
Shops throughout the market are filled with them but not many are aware of the struggle of craftsmen to make them and benefit.
This year, the community can make a difference in the lives of hundreds of women, especially those from the people who are economically and socially weaker society, buying DIYAS ‘Deepa Sanjeevini’ made by non-governmental groups.
Puneet ‘Power Star’ Cendana Rajkumar has now joined the hands of this shgs by supporting this eco-friendly Diyas terracotta.
They are available in all districts and seven locations in the city of Bengaluru – especially government office buildings.
As part of expanding the market for these locally produced products, they are now available on Amazon.
“The response to Diyas is more than we expected,” explained Manjushree N, director of the mission in Sanjeevini – Kotnataka State Living Livelihoods (KSRLPS).
“In an effort to create marketing opportunities, we have launched this campaign for Deepa Sanjeevini,” he said.
“The mission of Karnataka’s national livelihood has a rural and urban SHG under its umbrella.
Creating a livelihood for the household of SHGS and taking them out of the poverty net is the mission mandate.
We have a future plan onboarding more products in Amazon, Flipkart, and platforms Other e-commerce, “he explained.
According to the authorities, around 40 Shg has opened their kiosks throughout the country, while some SHG produces and sells DIYAS locally.