Products by grass root innovators, extraordinary traditional knowledge holders and student creativity of innovative products based on millions of customers based on new partnerships between NIFIENTREC and Amazon India, said the Department of Science and Technology on Tuesday.
The MoU was signed between the Nif incubation and the Entrepreneurship Council (NIFIENTREC), business incubator technology (TBI) organized by the National Foundation (NIF) innovation, an autonomous institution from the Department of Science and Technology (DST), and Amazon India today for online distribution products From grassroots innovation, innovation based on student creativity and extraordinarily traditional knowledge is ready to market products, service information.
As per ministry, NIFIENTREC was established in 2015 with financial support from DST for incubation and commercialization of technology and innovation ideas from grass roots inovators, extraordinary traditional knowledge holders and students throughout the country.
Safe! You have successfully thrown your votelogin to see this result of MoU between Amazon, and Nifientrec, here only a few days after the declaration of January 16, 2022 as National Start-Up Day by the Indian Prime Minister and the announcement that the current decade will be the ‘techade’ of India for Taking a start-up culture to areas far from the country, declaring the ministry.
According to the Ministry, MOU was signed by Er Rakesh Maheshwari, Executive Director, NIFIENTREC, and SHRI Sumit Sahay, Director, Amazon Private Limited Service Seller (AssPL), will help strengthen the commercial deployment of innovative products from local startups and increase Indian Startup Culture with this announcement.
Speaking on this occasion, Dr.
Gulshan Rai, Chair, Nifientrec, said, “With a fast-paced digital transformation that occurs in this country now, it cannot be a better time for grassroots entrepreneurs to consider taking their innovation directly to the entire consumer India.”

Manish Tiwany, Vice President, Amazon India, said that the partnership with Nifientrec aims to bring the benefits of digitalization and e-commerce for grassroots of entrepreneurs and employers and take advanced student innovations from rural areas to sell to millions of Amazon customers in India and throughout the world.
“This is a milestone in the innovation and entrepreneurship of Indian ecosystems, and grass roots inovators will be taken closer to consumers than before.
This is a paradigm of inclusivity that the whole world might want to replicate,” said Dr.
Vipin Kumar, Director, Nif.
The MoU will speed up the grassroots of innovation for the general public community, improve the local economy and create livelihoods.
This will empower innovators from the deepest bags of the country to increase the benefits of e-commerce inclusive.
While the product offer by the main businessman and offered by the start-up turned out to be unicorn not new, Mou will carry out innovations being carried out in the country’s rural areas and comes from the wisdom of the general public, universally available.
Consumers will benefit by getting more choices, and because this innovation has their origins in handling a need that has not been fulfilled in a particular area, can begin the journey to providing inclusive innovation to the community and the world in general.
Posting a successful socialization of this business, Amazon will also make a storefront to increase can be found from rural innovation between customers, the ministry said.
This further states that additional, through this MoU, both NIFIENTREC and Amazon will ensure the construction of grassroots inovators regularly through masterclasses, workshops, and other interactive training programs by attractive industries and subject experts so that they can march in the start – The movement up from the country is equivalent to the rest of the nation.
They will periodically be trained in the fundamental aspects of being a successful e-commerce participant so after getting on-rising, they can be independent, creating visibility for their products, producing demand, and responding to having them reaches even on the last mile, the ministry said.
The signing MoU was followed by the workshop for grassroots innovators and employers supported by NIFIENTREC with coaches from Amazon so they could take distant diving in a useful concept of contemporary e-commerce and followed with changes in the age of distribution mechanism, he added.