Vadodara: He is one of the most famous artists in the country for more than seven decades.
But Lata Mangeshkar never appeared in any advertisement throughout his career except one! Lata Didi, The Singing Diva, appeared in advertisements for the pharmaceutical company based in Gujarat.
In the 1990s, he acted in commercial for cough syrup, glycodin produced by Alembic Pharmaceutical Ltd.
based in Vadodara.
The pharmaceutical giant has roamed Mangeshkar because it is a commercial related to a soothing and clear voice.
“In all of his career, which stretched more than a few decades, Lata Mangeshkar Ji had made his voice melodious to one and only one ad, to glycodin – our products,” said Malika Amin, all the time of the director.
Alembic group.
“We in the alembic are very grateful for his contribution.
He will stay alive in our memories because of humility and through his work,” Amin added.
Even though Mangeshkar had never appeared in any advertisement, the alembic management decided to approach him through advertising agents, and not only managed to convince him to lend his voice in the ad but also appeared in it.
Shot by the film director Govind Nihalani, the advertisement was made to celebrate 60 years of Lata Didi, who was born in 1929, and Glycodin was launched in 1930.
The pharmaceutical company has also made artwork about Lata’s appearance in their advertisements and maintains a display in his studio.
Glycodin continues to become a popular cough syrup later.
Lata Mangeshkar also performed at the Laxmi Vilas Palace foundation in 1975 and again in 2005 came to Vadodara when he was given honor by the University of M.