Google improves its search results to show your more relevant content by introducing a new system to produce titles for web pages.
The main focus for Google exceeded HTML title tags to rank results.
Google utilizes text that can see humans visually when they arrive on a web page to register a website to a search request.
The need to look beyond HTML tags for search results is important because Google says the HTML title tag does not always describe the page well.
This is because the title tag can be “very long,” filled “with keywords or containing recurrent” boilerplate “language.” Google clarifies that page fillings with keywords will not help much.
“The creator of content mistakenly thinks adding many words will increase the chances that a page will rank better,” Google said in a blog post.
Another reason why Google thinks that just relying on html tags may not be a good idea is that some pages may have a full title tag or contain recurrent “Boilerplate” languages.
“For example, the home page might only be called” home “.
In other cases, all pages on the site might be called” without titles “or just have a site name,” he explained.
“Overall, our update is designed to produce titles that are easier to read and accessible for pages.
In some cases, we can add sites where it is considered useful.
In other cases, when you encounter a very long title, we can choose parts The most relevant rather than starting from the beginning and cutting parts that are more useful, “Google said.
Google suggests website owners to make a good HTML title tag.
“Of all the ways we produce titles, the content of the HTML title tag is still so far the most likely used, more than 80% of the time,” he said.