New Delhi: The leading Motocorp of two-wheeled vehicle makers will be a full throttle to launch a Harley-Davidson model with a retro style because it seems to enter a very profitable segment in the premium motorcycle room, according to a senior company official.
The alliance between heroes and Harley-Davidson Fructied last year after the maker of two-wheeled vehicles Iconic announced the termination of sales and manufacturing operations in India, a decade after starting selling premium bikes in this country.
“There are two feet for Harley tie up strategy.
One of them is that we are a sales distributor for Harley bikes in India.
We have 14 dealers, about 30 touch points, and it goes well.
The second part of the strategy is to launch a bicycle in the segment Retro, which is almost a third of the overall premium segment of the spider’s pool, “said the Motocorp CFO Niranjan Gupta hero in an analyst call.
He further noted: “I dare to say that the segment may have around 60 to 70 percent of the profit collection of the premium segment, so it is the second leg of the strategy, to be launched in the segment, and clearly Harley is an iconic brand and work ongoing In full swing on “.
He replied to a request on the road ahead for Harley bikes in this country.
In October last year, Hero Motocorp and Harley-Davidson announced partnerships for the Indian market.
In accordance with licensing pact, Heromotocorp has taken over the rights of the exclusive distribution of Harley-Davidson motorcycles, spare parts and goods in India after an iconic American motorcycle maker out of the Indian market.
Earlier this year, the MOTOCORP hero initiated the booking process for 13 Harley-Davidson models, which were valued between Rs 10 Lakh and Rs 35 Lakh (former showroom).
About 100 Harley-Davidson bikes, which are the first batch assigned to the Indian market this year, has been fully ordered.
Earlie R This month, Hero Motocorp starts a booking for the next batch of Harley-Davidson Adventure Tourer Bike ‘Pan America’ 1250 after the first lot is completely sold out.
The Motocorp hero estimates that the bond with Harley-Davidson will help accelerate its presence in the premium bicycle segment where it aims to build a complete portfolio of cutting segments and engine capacity.
The company, which is a leader in the budget bicycle segment (100-110cc), is also in the process of developing electric wheels for mass and premium segments.
Gupta noted that the company’s first EV products will be launched in March 2022.
He added that a product in partnership with Gogoro is expected to hit the market during the next section next year.
Heroes and Gogoro Inc., which is a Taiwanese EV company with the world’s largest battery exchange network, announced the partnership earlier this year.
Outlining the factors that will help the company in the EV segment, Gupta noted: “The hero has got the power of a large distribution and we have 100 million cumulative customers, and the people who come to EV will not be fully new.” A big set will be true.
True comes from the existing customer cumulative base, and therefore the hero stands in a favorable position, given the customer’s cumulative base and the range that must be owned by the corner and corners of the state.
“The company also remains positive about the sale of celebration season because of good monsoons and other related factors.
“Moving forward, seeing the form of a monsoon, seeing the form of economic revival, we expect a positive trend that has begun to appear, taking through a lively (period), and after that the buoyancy is expected to return in the second half of this fiscal .
It’s about the medium and short term, “said Gupta.
As far as the long-term concerns, the opportunity for the two-wheel sector remains intact, he said.” We remain very confident in the two-wheeled sector, because the factors underlying in penetration in, more women in Education and work, more opportunities for financing and more organizations, all remain intact and to improve, more mobility is slowly playing now, “Gupta said.
Even the problem of the lack of semiconductors who have an impact on the industry have no impact on the company, he said.” So we build Well to a good festival and our supplies are building it, “Gupta said.