Apple and Facebook have been in Loggerheads for a while now.
But things are getting worse since Apple launched the application tracking transparency feature.
With iOS 14 in 2021, Apple gives the user the choice to allow which application can track their data for targeted ads.
One big company that made Bady hurt by the move was Facebook.
Now, Facebook CEO Mark Zuckerberg has reaffirmed how Apple continues to hurt not just Facebook but millions of other small businesses.
During the call of a quarterly income of social media giants, Zuckerberg said that “as expected, we have experienced this quarter headwinds income, including from apple changes that not only affect our business, but millions of small businesses in what is difficult for them in the economy.” He further said that Facebook hopes to navigate “this headwinds from time to time with the investment we have made today.” Zuckerberg during a call also said that Apple changes have made e-commerce and customer acquisition less effective on the web.
To overcome it, Zuckerberg said a solution that allowed the business to set the store right in the Facebook application would be increasingly interesting and important to them.
“We have built solutions such as advertisements that can dynamically point to their business websites or stores on our platform depending on what will perform better for them, and it will help more business navigate this challenging environment,” Zuckerberg added.
Sheryl Sandberg, COO, Facebook, said that Apple’s privacy changes made by iOS have “Apple’s own advertising business that benefits.” Sandberg also said that it has become very difficult to target advertisements or even measure campaign results due to Apple’s privacy changes.
Transparency tracking application provides more control to iPhone users on whether they want to be tracked by advertisers online throughout the application.
This feature provides option users to share or not share data with any application.