Play time back several years and MacBook – like almost every other Apple product – is an aspirational device.
Unless you want to look cool, or ‘pro’, the MacBook is beyond your reach.
More than iPhone, Apple finds it difficult to decode in India with MacBook.
No longer though as a Macbook sales in India tripled in a year.
Apple sells three times MacBook in India than the previous year, according to the report by Digitimes, which quotes data from Canalys.
Canalys suggested that it was the opening of an Apple online store that led to this impressive burst.
Even the IDC report last month revealed that compared to Apple’s Q1 2020 for sale more MacBook in Q1 2021.
According to IDC, Apple has sent 38,000 units in Q1 2020 but the number jumped to 1.67,000 growth of 335 – Growth 335 – Growth 335 – Growth 335 – Growth 335 – 335% growth.
But there is more than what actually meets the eyes.
We broke the ‘Macbook’ growth ‘story in India: Online Shop: The best place to buy MacBookcanalys is actually true in his analysis when it is said that online stores may have played an important role in apple than before.
Buy a MacBook – Unlike other Apple devices – on the Apple Online Store is a different experience.
MacBook can be the most customized Apple purchase that can be made.
Apple gives you many choices – in terms of RAM, storage, processor (for Intel Macs) – to adjust the MacBook and select a laptop that really suits your needs.
This is something you cannot do on Apple Reseller Stores or from other e-commerce platforms such as Amazon and Flipkart.
The built-to-order MacBook is a large drive factor for many MacBook buyers and is only available at the Apple Online Store.
WFH: The work of home factorit is a cliche but is quite true in this case that every crisis has a chance.
The work of the home phenomenon might have worked well for Apple and MacBook in India.
Many people have to rely on their laptops more than before with video calls, online meetings, online classes and for everything you need a machine that won’t disappoint you.
At the initial price of Rs 92.990, the MacBook Air is not an affordable device but the promised is a long life and more than what you get for the same price PC.
Of course, there is a ‘problem’ for the first MAC buyer but the learning curve is not steep.
And once you are on Mac, you can’t get back easily.
We often say that it might be relatively easier to shift from iPhone to Android than from Mac to Windows.
MacBook has a very loyal user base that continues to return there – and in the WFH scenario, which might only work in Apple’s help.
Chip M1: bets that seem to have paid offin November 2020, Apple ‘expels’ Intel to make its own processor to power the MacBook and other Mac devices.
M1 processor makes MacBook different propositions from Intel Mac used for.
It’s very fast, giving you more if you invest in Apple devices and above all, dramatically increasing the life of the Macbooks battery – a big factor for people who buy premium laptops.
Having a processor that is not found on other laptops has also provided a typical MacBook factor.
Apple still has a long way to go in selling MacBooks in India.
A report by IDC shows that it is still the fifth largest player in this country.
The market share, according to IDC, in the first quarter of 2021 was around 5.4%.
The Windows budget laptop will continue to order the Lion section in India for the future.
But Apple has made a dent in the premium room and may only see beyond the iPhone for the first time in many dominant players in India.
How Apple Makes MacBook A ‘Bestseller’ in India
