Categories: Business

How do you open a network for e-commerce work?

New Delhi: The government strives to replicate the success of the UPI model because it creates an open network for digital trade (ONDC), hoping to place the backbone where the seller and logistics service provider can connect with buyers.
Positioned as “network”, the idea is to allow consumers to enter and look for products or services to meet their requirements.
Based on their location, the seller will be registered with product details and prices to allow buyers to choose, the source familiar with the plan to TOI.
The proposed ONDC will be connected to the payment gateway and in terms of specific requirements, this platform will also offer shipping and logistics service providers.
The government’s sources say the wide contour of this model there and advisory groups, consisting of the chairman of Infosys Nandan Nilakani and CEO of National Health Authority R S Sharma, among other things, is being consulted to compile a strong platform.
The initial pilot involving automatic rickshaws and taxis had been carried out where taxis and tricycle operators were asked to register.
In the future, Afoot’s plan to focus on Kirana stores, shipping service providers and FMCG players for tests in Delhi, Bengaluru, Jaipur, Kochi and Varanasi.
This pilot-pilot is planned for the next six months or more, said the source.
Officials suggest that something like this has not been tried in other parts of the world.
This center has tried to launch a platform for B2B and B2C transactions for several months.
The government tries to change the rules of the game because it believes that the current platformcentric model requires buyers and sellers to be on the same platform, focusing the market to a handful of players, said sources, adding that the seller is also uncontrolled.
, If the ONDC model is successful, it appears to appear as a rival to Amazon and Flipkart with officials hoping to like upi boom, big private players will come.
“The ONDC case is similar to e-mail, where the sender and recipient is not necessary on the same platform to exchange e-mail.
One can be on Google, other people can use Yahoo,” said a source.

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