Instagram rolls seem to really take off.
Instagram’s head recently said that video – especially rolls – is what will be focused on Instagram.
Now, Facebook CEO Mark Zuckerberg also said that the video is what Facebook users consumed.
Zuckerberg during the company’s quarterly income calls said that “the video now contributes almost half of all the time spent on Facebook.” Meanwhile, on Instagram rolls is “the biggest contributor to the growth of involvement.” Zuckerberg always said that all Facebook platforms will be ‘one’, in the sense that they will share features and drive involvement.
The impact of scrolls seems to be on Facebook because the video is what users have consumed on the platform.
For platforms starting to share text and images, Facebook has come a long way to the video.
This trend has developed mainly because Instagram slowly has graduated to a more video-oriented platform.
Facebook reports strong growth in the quarter when posted income of more than $ 29 billion.
Revenues have increased by almost 56% compared to the same quarter in 2020.
Facebook also said it had more than 3.5 billion active users worldwide on its platform.
“We have a strong quarter because we continue to help business grow and people stay connected,” said Zuckerberg.
“I am happy to see our main initiative around the creator and community, trade, and build the next computing platform to start carrying the vision of metaphevers to life.” Metaverse Zuckerberg is said to be an ambitious project of the company to create a virtual world that can be inhabited at the same time.
Metaverse will depend on virtual reality and augmented reality technology.