New Delhi: It’s been a long time, India has a home image for pockets and snake elephants, until the technology department makes their mark globally.
Likewise, when it comes to promoting exports, the government has pushed traditional products, such as cashew nuts from caves or chili from thunder.
But the One-Product One-product (Odop) strategy, is being pursued by the Ministry of Commerce as part of the export strategy recently revealed, trying to change it.
Not that traditional items in the basket have been given, but the newer has been included.
So, while Shahi Litchis Feni and South Muzaffarpur and Darjeeling Tea have occupied most slots in the initial list of 106 products, there are some additional surprises – from LED lights in the nashik’s cardurga.
MySuru has made it not for sweetly named after that but for an integrated capacitor and circuit board.
Pulwama, militant nests in Jammu & Kashmir, have made it for pencils, thanks to the special poplar trees found there.
Addition also reflects the impulse from the government to diversify export baskets and target encouragement for export of goods where Indian manufacturers are competitive.
Product diversification is a key element of the $ 400 billion export target for this year formulated by trade and the Minister of Industry Piyush Goyal.
Odop task is being handled by Invest India, which has worked on the initial list and is in the process of preparing a list for all 739 districts.
Separate listings, this also works with producers to improve product quality.
For example, has requested a turmeric exporter not to destroy “Wonder Food” but instead cut it so that Curcumin content is maintained better, explaining the source.
Likewise, small tweaks by drying various coffee on the surface of the concrete instead of the earth have helped improve its quality.
For Chappal Kolhapuri, it gets help from buyers in Italy to improve quality.
IITS, IIMS, NID and NIFT are also being excluded to identify potential solutions and adoption of minimalist technology to increase productivity and supply chains without disturbing traditional ecosystems, added sources.
In addition, efforts are also made to get Indian sellers on the e-commerce platform.