NEW DELHI: Twitter Inc.
Festive with sheen as a preferred communication tool for many Indian government departments and ministers who want to promote Koo’s rival planted at home while US companies come without compliance with Indian law.
The highest example has the new IT Minister of India Ashwini Vaishnaw.
Taking the office this month, he opened a new Koo account and immediately after announcing the compliance review of social media companies with strict new rules – information that was not posted to 258,000 twitter followers.
“The idea is to create an alternative to Twitter,” said a government official in media relations, declining to be identified because he was not authorized to talk about this problem.
The sentiment was distributed by other ministers and members of the Bharatiya Janata (BJP) party which was tied with what they saw as challenging Twitter, senior people in the party’s IT department told Reuters.
Nationalist Administration of Prime Minister Narendra Modi first took Umbrage with US companies in February when it refused to fully obey the commands to record accounts and possulings accused of spreading wrong information about the protest of farmers who had become the biggest appearance faced by the government.
Twitter argues that some requests are not in line with Indian law.
The dispute sees several ministers promoting Koo, who are not like Twitter also accommodate content in eight Indian languages, and their downloads soar 10 times in two days to more than 3 million.
The customer number for the 16-month-old platform has ever grew to 7 million.
Twitter, which has around 17.5 million users in India, only sees friction with the government increasing, including the failure to meet the May 25 deadline to install compliance officers and complaints mandated under the new social media rules.
Since it has filled two of three positions.
Now it is also a subject of five police investigations in various parts of India that accuse the company A.S.
has abused the platform.
Twitter refused to comment on the use of the KOO of the Indian government but said it worked directly with various ministries and authorities, playing an important role in disaster management in the middle of a pandemic.
“These institutions and their members seek our strategic advice to use the power of Twitter through training, mobilize resources, and encourage the initiative of public involvement,” a spokesman said.
Underging the reach of Twitter, Modi, which has 69.8 million Twitter followers, has not joined Koo, while many government ministers and departments continue to use both platforms even if news about Koo is disseminated.
The Indian IT ministry, the Office of the Prime Minister and the government’s media wing did not respond to a comment request.
The head of the BJP IT department, Amit Malviya, declined to comment.
The performance of growing kookoo traction can be seen by the Ministry of Trade account which now has 1.2 million followers in Koo compared to 1.3 million on Twitter.
The state government is included in action.
The Uttar Pradesh disaster management arm, the most populous country in India, has pinned a tweet that tells 21,900 followers to join Koo – where it has only 992 followers – for “exclusive and latest updates”.
The cold shoulder, many of the authorities now contrasted Twitter sharply with the past.
Modi and BJP have used them extensively to connect with the public, especially ahead of the 2014 election, as well as on diplomacy.
And in 2018, CEO of Modi and Twitter Jack Dorsey all smiled when they met in New Delhi, with Indian premier tweeting he made “good friends” on the platform.
Koo said while it did not have a certain government outreach plan, Modi’s campaign promoting local businesses has worked to support it.
“I think it’s a problem a few months away and you will see almost everyone in Koo,” said the co-founder Mayk Bidawatka in an interview.
Technology sector experts did not see Koo as much as possible quickly but said the larger local Koo language reach would stand in the company well because of the pursuit of long-term growth.