Nagpur: Maybe for the first time, Nagpur Municipal Corporation (NMC) has registered a black list of advertising agents because it doesn’t clean the arrears.
His actions are part of the plan to increase the civil body income from advertisements.
Deputy NMC Commissioner Milind Meshram ended the contract and also the Black M / S Yash list outside the home on August 6.
Meshram told Tii, “NMC has 550 advertising banners on the trail in the entire city.
Yash outdoors are given a contract to display advertisements in this banner holder on December 14, 2018.
After a grace period for one month, the agency should pay revenue resolved accordingly With the tender conditions to NMC each quarter.
Agency pays income for two quarters and then stops, “he said.
Meshram added RS3.32 Crore will mature from the agency.
“Notifications are issued for agents who direct to clean up arrears within 30 days on March 12.
But the agency does not pay.
Yash outdoors on April 7 are asked for more than 60 days.
However, the agency failed to clean up contributions even after that.
Therefore, Commissioner The city of Radhakrishnan B ordered actions against the agency, “he said.
The NMC ad department has sent a letter to all 10 zones to ensure no more agency ads displayed in the banner holder.
Instructions have also been given to start actions if there is a continuation of advertising by the agency there.
This is possible for the first time in the history of the NMC Ad Department that a private agent has become a blacklist for arrears.
Many institutions have not paid arrears for the past years.
Meshram said the action would begin with all agents to recover contributions.
In accordance with Radhakrishnan’s direction, the meshram and his team from the NMC ad department has waved the tender to appoint a private agent to conduct a survey to identify new sites for hoarding, banners, etc.
This body will also suggest the offset value of existing and new hoarding.
Banner according to the current market value because of the same thing was not revised by the Civic Agency for the past 20 years.
Agencies will also be responsible for identifying illegal stockpiles and informing NMC about it.
NMC also expects agencies to provide steps to increase income from existing hoarding, banners etc.
NMC income from advertising sources is less than RS5 Crore per year, which is very lacking in the distribution of the city in 222 sq.km regions.