Apple has run great in China recently.
The market’s estimate revealed that on the Q4 of 2021, Apple was the number one brand in China as the iPhone 13 series saw impressive sales in this country.
Apple’s strong performance has clearly provided a lot of food to think about the Chinese brands being beaten on their grass.
One of these brands is Xiaomi and ready to get out all the weapons that grin that Apple.
According to a report by South China Post, the founder of Xiaomi and CEO Lei Jun has said that the company will focus on top-class phones in the global smartphone market and challenging Apple.
The report quotes Jun who said, “We aim to fully become a benchmark for Apple in terms of products and experience, and become China’s biggest top class brand in the next three years.” Not only that, but Jun said that competition in the market premium smartphone was “the war of life and death.” Report based on matches revealed that China’s smartphone sales at Q4 2021 each rejected QoQ 2% and 9%.
“The country’s full-year smartphone sales also continued the downward trend for the fourth consecutive year, decreasing 2% YoY in 2021,” noted the report.
Apple, meanwhile, has topped the smart phone market for two consecutive quarters in China, owned by the iPhone 13 series.
The match analyst Mengkeng Zhang was quoted in the report and said, “Apple rose to the first place in China right after the iPhone 13 was released (Sunday 39) In September.
After that, it remained in the forefront for the majority of the fourth quarter.
The new iPhone 13 has led success because prices start relatively lower in its release in China, as well as new cameras and 5G features.
“Series success The iPhone 13 has people like Xiaomi a little worried.
One Xiaomi’s strategy to take Apple is to expand its retail presence in China.
The report stated that Xiaomi recently announced its plan to open around 20,000 new retail stores in the next three years in the Chinese countryside – almost 70% of the country’s smart phone market.
Xiaomi currently has around 10,000 retail stores in China and Apple does not have such existence.
In the Smartphone Market ‘War Life and Dead’, Xiaomi targets Apple
