Dubai: The final of India New Zealand in Southampton last month was the most watched in all series which was part of the Championship of the Gratugal World Test (WTC), with a total 177 million global audience, ICC said on Wednesday.
Viewers directly from the tests played between June 18 and 23 have touched 130.6 million in 89 regions.
India contributed most viewers with Star Sports and National Broadcasters Doordarshan contributed 94.6 percent of the highly contested match consumption that saw New Zealand complete eight goal victory on the reserve day.
In addition to the world feed in English, Star has produced local language feed in Hindi, Tamil, Telugu and Kannada.
Commercial Commercial Chief Anurag Dahiya said, “Data viewers for broadcasts and digital coverage of the ICC world test championship presents a truly encouraging picture, showing strong consumption throughout the region and language and format.” ICC always tries to give.
The best modeling experience and will continue to invest in resources that increase our fan pleasure and involvement, “he said as quoted in the release of ICC.
Viewers are also impressive in New Zealand, given the small population and uncomfortable time.
Broadcast, with more than 200,000 people awake All night or wake up early in the morning to watch their team win the friction battle and lift the gada test at Sky Sport.
In the United Kingdom recorded the highest ranking.
Suitable in the 2019-2021 WTC cycle for matches that do not involve English hosts and reserve days It is also the most watched day from the NCE Non-English test match 2015.
The launch of the OTT ICC.TV OTT platform produces an additional 665,100 direct view of more than 145 areas outside the main broadcast market, amounting to 14 million minutes watching.
ICC digital platform watches Total views of more than 500 million in all video content contained n during the match window.
Facebook provides most consumption through ICC digital assets with 423 million views and 368 million minutes consumed on the ICC page.
The Reserve Day saw the most scenery ever recorded on the ICC Facebook page on one day, with 65.7 million individuals seen in the 24-hour period, exceeding 64.3 million which was enjoyed during the Final World Cup T20 ICC women 2020.
Instagram added 70 million views Individual in the final.
Further contributions from ICC websites and cellular applications, as well as ICC on Twitter and YouTube channels, taking a total video display to 515 million.