New Delhi: Does Indian men become more sensitive? Does religious intolerance increase? These are some of the latest report questions about consumer complaints received against advertisements for the past three years raised on Wednesday.
In addition, Indians objected to inappropriate advertisements for children, showing a social desirable depiction for commercial benefits and describing “unpleasant realities” such as raw meat visuals in advertisements with fish e-commerce platforms and seeds.
“Advertisements show chicken products in a very rude and disgusting way.
It seems to lure the viewers in direct graphics, which are very disturbing for vegetarian families like we have to watch this unwanted visuals on the family TV channel,” a complainant wrote about the ads that switched To the Indian Advertising Standard Board (ASCI), which has released this finding in its latest report.
Advertising watchdog, however, said that not all complaints were taken into account violating the code.
In terms of mocking ads men, advertisements where they are described in negative or bad light, even in a funny or introspective way, such as in car advertising24 where two women compare vehicles that can be returned to husband or ads on the OTT platform where girls are found ” Great “slapping a boy considered offensive by several people.
“People can say that Indian men become more sensitive to some extent, but this is more about victimization, because women become more assertive for many years,” Santosh Desai, MD & CEO in Futurebrands Consulting to Ti.
The campaign found inappropriate for children, including one featuring baby bathtub products sebamed where the complainant was disturbed by the curiosity shown by his daughter, seeing a pregnant woman in labor.
Even the Kiswi Toffee Ad market where a pre-teen girl asks her boyfriend for a kiss to generate comments like: “This promotes the sexuality of children / teenagers or ‘love puppies’ and physical intimacy between pre-adults.” Ads that describe mixed religious narratives or depictions of new interpretations of traditions are a trigger point for a series of complainants, which question the intention and feel the need to maintain ‘conspiracy’.
Recently, several brands of Tanishq and Fabindia to Designers Sabyasachi Mukherjee were forced to attract their campaigns for the same reason.
Indians reject sensitive ads: ASCI
