New Delhi: Facebook-Moulded Instagram plans to test the features of new advertising.
According to online reports, the social networking platform has begun to test new features that will place ads on the store tab.
Instagram introduced the store tab last year as part of its efforts to expand into the e-commerce room.
According to a report by TechCrunch, the new ad feature will include ads that will involve one image or carousel of them.
Initially, only a few advertisers would have access to there, but the company would slowly expand the feature.
Advertisements the only feature of other advertising advertising products, advertising on the Instagram store tab will have a auction-based model.
Ads will only appear on cellphones, because of the cellular store tab.
However, how many ads that users see will be based on their frequency to use Instagram.
As reported by TechCrunch, the company will also monitor consumer sentiments and will maintain a balance between content and advertising.
Instagram also has not revealed the right time frame for the release of this new advertising feature for all users.
However, it is expected that the feature will come to the non-US market in the next few months.
Recently, Instagram introduced ads on rolls.
30 second long advertising will appear between clips.
Ads come with a small ‘sponsor’ tag along with the name of the advertiser account.
Instagram began testing advertisements in April this year in India, Australia, Brazil and Germany.
Just like Instagram rolls, full screen advertising loops and users can also comment, such as and save them.