New Delhi: FMCG-to-Tobacco Major, ITC exported Indian food brands to more than 50 countries during FY21, at the time of the Covid-19 pandemic rampaging throughout the country.
Led by Aashirvaad Atta, several brands of conglomerates headquartered Kolkata witnessed increasing demand among the global markets including the US, Canada, Australia and New Zealand, Britain, Germany, the Netherlands, Italy, Sweden, UAE, Saudi Arabia.
Apart from Aashirvaad Atta, products such as Aashirvaad Sivi Ghee, Aashirvaad Salt, Sunfeast Biscuit, Yippee Sunfeast! MIE and MILKSHAKE SunFeast, Mad Angles & Tedhe Medhe Snacks, Indian Kitchen Ambient Ready to Meal / Ready to Cook, Indian Kitchen Frozen Snacks, B Natural Juices, Beaten Coffee Pasta in Sunbean also witnessed strong demand, the latest company reported.
While Aashirvaad Atta was present in almost all export countries, ITC now focused on the growth of international franchises of various kinds of biscuits.
All ITC businesses are mandated to engage with foreign markets to test and demonstrate international competitiveness.
ITC exports that aim to collect foreign exchange income for the country, were collected to almost $ 7.3 billion in 10 years.