New Delhi: Virat Kohli is expected to continue his government as the support of the top brand of celebrity in India even after releasing captains with all forms of cricket, although it can cause the company to rework the requirements of the contract with him.
Kohli announced his decision to stop being captain on the national test side on January 15 after resigning as captain of the T20 India in September.
Before this development, Swashbuckling’s dough has maintained the top position as the most valuable Indian celebrity brand for the fourth consecutive year with a value of around $ 238 million, showing data from reports by Duff & Phelps (see graph).
“In the short term, it is not at the top of things that cannot affect its value as a celebrity brand supporter.
His relationship with Anushka Sharma, as a duo, will help facilitate something,” said Santosh Desai, MD & CEO in Futurebrands.
India.
“But in the long run, the shape will be key.” Brand experts draw parallel with former Master Blaster Sachin Tendulkar and Mahendra Singh Dhoni, Cricketers who enjoy recognition even during their dusk years.
Resigning as captain of the national team did not stem the flow of approval agreement for these two icons.
“Even now, every other ad you see on TV has a dhoni in it,” Desai said.
In 2019, the brand value of Jharkhand Cricketer joined around $ 41 million even though there was an Indian exit from the One Day World Cup (ODI) held in England and Wales.
However, the world has changed, warning industry experts.
“When Sachin plays, there is no social media.
Antique Kohli in the field during the last test in South Africa has not dropped well with certain parts,” said a source.
“Brand ratification has the habit of chasing the man above.
On Cricket, it is the captain of the team.
If you are not the captain, you will still have your old brand support,” said Harish Bijor, CEO in Harish Bijoor consulted.
“But when it comes to the new one, every endorsement will be a competition between Kohli and the new captain.” With a list of more than 30 brands in its portfolio, Kohli sustains social media rankings and offers the best level of involvement among all celebrities.
In addition, it is top endorser in the category of food & beverage and health care.
The German Sportswear brand Puma, who hit the RS 110 Crore agreement in 2017 with Kohli for eight years, is currently betting on its work ethics and reputation as athletes.
“Virat goes behind an extraordinary captain’s legacy.
He is an extraordinary player as a leader, player and, as a whole, as an athlete,” said Abhishek Ganguly, MD, Puma India and Southeast Asia.
“He has inspired and will continue to inspire everyone who really follows cricket and even those who don’t.”