New Delhi: Italy Super Sports Carmaker Lamborghini has a record year in India in 2021, exceeding the peak sales that was hit in 2019, when it sold more than one car per week.
The surge occurred even when the economy was limping from a covid-induced slowdown, and carmakers around the world struggled with a lack of production due to semiconductor crises.
Part of the German Group of Auto Volkswagen, Lamborghini sells cars such as Huracan and Aventador in India, apart from the SUV in introduced in 2018.
In 2019, the company has recorded its largest volume in India in 52 units, considered healthy as its cars were given Price to top Rs 4 Crore (on-Road).
Sharad Agarwal, Head of Lamborghini in India, said that bounce-back for brands faster in 2021 than anticipated, especially because India has just begun to come out of the second wave of Coronavirus and there is uncertainty.
about business and economic performance.
“However, demand has been shocking, and we now have a waiting period between seven months and one year in some of our models.
While 2020, the year when the corona of the outbreak hit the world, which is challenging for us like the rest of the industry, everything changes positively since October year Then.
The demand has been strong since then, “Agarwal said to Ti.
The boom in the startup world, which raises millionaires with lightning speed, is one of the pillars that benefit from the company.
“Many of our buyers today are the first timers into the brand, and not from traditional multi-generation business families.
They want to respect themselves because they hit success early.” Even though this becomes a niche market, Lamborghini has also been driving in models and variants New in India is almost in line with their global launch (such as Huracan Sto).
The company has made a conscious effort to enter deeper into the country, and expose rich people in the interior to their products and their performance.
“They have aspirations to buy our car, but are not sure where to drive.
We make special events where they can come and drive.” Lamborghini recently completed sales of 300 units in India since starting business in this country, and The last 100 came in two years earlier, against the 7 years needed to break the sign of three images.