Chennai: Startup Protein Startup Startup (D2C) All (D2C) is the 29th Unicorn of India this year after raising the G $ 52 million series from the IIFL IIFL AMC Technical Fund (Future Leaders FLF).
The company said his assessment had crossed $ 1 billion after this round.
With more than 95% of Liciciced sales that occur through their own applications and sites, and remembering startups such as FirstCry and Nykaa operate more because marketplaces, Licious is the first unicorn in the growing D2C segment.
Previously in July, Licicice raised $ 192 million in a series of funding funding led by Temasek & Multiple, making it the highest-funded company in the category of fresh animal protein business.
“Even though funding for the D2C sector has grown significantly, FMCG is still not considered the most interesting category.
We hope that the status of Unicorn Licicich will change it,” said Co-Firker Gupta and Abhay Hanjura.
The founders added that they would use funds to double the market level 2 and 3 which grew rapidly in recent years and also strengthen product products and technology.
Spread in 14 cities, the company said the rate of annual income around the hospital.
1000 crore, and recorded more than 500% growth over the past year.
Licious has been sent to more than two million unique customers to date with more than 90% recurring customers.
The meat delivery sector in India received the attention of global investors.
From being quite unorganized and mostly depends on local vendors, directly to consumers (D2C) that control the supply chain from procurement to shipment that is considered sharp interest.
Fresh to the house, the meat delivery platform has raised US $ 121 million last year, Licious has collected US $ 192 million in Series in July this year while Zappfresh also wanted to close US $ 10 million immediately.
What makes this fundraising and total significant evaluation for many food players in this country are that while the D2C sector sees rapid growth and investment since last year, food related categories are not considered the most interesting.
Liciious entries to Unicorn clubs will increase other D2C start-up opportunities to be able to collect funds and most importantly in the right evaluation.
The company’s statement estimates the size of the D2C market in India to US $ 25 billion by 2025.