Chennai / New Delhi: Startup Protein Fresh Animal – Ke-consumer (D2C) Licicious is the 29th Unicorn India this year after raising a $ 52 million series fund from new investors – IIFL AMC and Avendus FLF funds (Avendus funds).
The company said his assessment had passed $ 1 billion after this round.
With more than 95% of Licicicice sales occur through their own applications and sites and remembering startups such as FirstCry and Nykaa operate more because the market, Licious is the first unicorn in the growing D2C segment.
Previously in July, Licicice raised $ 192 million in the F-Series-Led funding round led by Temasek & Mitve, making it the highest-funded company in the category of fresh animal protein business.
“Even though funding for the D2C sector has grown significantly, FMCG is still not considered the most interesting category.
We hope that Unicorn Liciciced status will change it,” said Co-Firker Lious Vivek Gupta and Abhay Hanjura.
The founders added that they would use funds to double the Tier-2 and -3 market, which developed rapidly in recent years and also strengthened product products and technology.
Spread in 14 cities, the company said the pace of the annual income was around Rs 1,000 Crore, and recorded more than 500% growth over the past year.
Licicice has been sent to more than 2 million unique customers to date with more than 90% recurring customers.
The meat delivery sector in India received the attention of global investors.
From being quite organized and mostly depend on local vendors, D2C startups that control the supply chain from procurement to delivery are seen with sharp interests.
Fresh home, the meat delivery platform has collected $ 121 million last year, while Zappfresh also wants to close $ 10 million for an increase.
What makes this funding and significant assessment for many food players in this country is that while the D2C sector sees rapid growth and investment since last year, food related categories are not considered the most interesting.
Entering Unicorn club will increase other D2C startup opportunities to be able to collect funds and most importantly on the right assessment.
The company statement estimates the size of the D2C market in India to $ 25 billion in 2025.