Mumbai: Because the Covid case is reduced and the severity of its impact, consumers seem to be popping lower immunity supplements.
Health and multi-vitamin supplement sales – including Zincovit sold and very popular, A to Z and Becosules – has dropped after May-June because Covid Caseload declined in most countries.
This is one of the fastest growing therapies in the organized pharmaceutical retail market last year, with ZINCOVIT sales among the order of power over.
The latest data was destroyed from the pharmaceutical research firm by TOI, along with a survey of the bill of health supplement patients, indicating that the purchase was almost twice during the July-August period of the period in the previous year.
The immune supplement witnessed the encouragement, from present in the 92% bill in June 2020 to around 49% in August this year.
For example Zincovit, produced by the Chennai Apex Labs company, after the highest monthly sales for more than Rs 80 Crore in May, fell more than 60% in July.
Last year in October, the 30-year-old brand was wearing a best-selling human mixard (insulin).
Experts say substantial sales of multi-vitamin bears the significance in the market where the top order is dominated by anti-diabetes therapy, shows a strong need to sustain someone’s immunity during a raging pandemic.
During May, other supplements such as Becosules (PFIZER), A to Z (Alcheo) and Shelcal (Torrent) also recorded high sales of Rs 30-50 Crore, according to Iqvia health care providers.
Plain & combination vitamin D, and vitamin C also witnessed high sales after Covid’s revival this year.
A similar trend has played in August last year, with 74% retail bills have at least one amplifier of immunity, while this year falls to 49% in the same month.
In the first week of September, it diminished to 43%, a study of more than 2 lakh bills by research companies, Pronto, Consult.
Pronto Consult Founder Karishma Atul Shah, “There was a decline of nearly 58% in the purchase of immunity booster in August compared to the same period last year.
However, there is an increase in antibacterial and brand-related brands.
Chronic brands are also purchased, but lower than August year Then.
“Even though there has been a decline over the past few months, sales of vitamins and immune supplements are still 20-30% higher than the pre-covid level, top executives with market players.
Presumably, the company increases production to meet higher demand.
Pronto’s consultant study said that the increase in cases of viral infections, dengue fever, diseases related to stomach, headache, itchy eyes and sneezing seem to have encouraged the purchase of acute-related therapy.
Cleanliness products have seen a large Spurt and continuing the trend present in the bill.
Overall, the Pharma retail market surged almost 14% to Rs 1.73 lakh Crore (12 years ended July), supported by sales of therapy due to higher anti-infection and breathing, and certain chronic drugs including anti-diabetics.
Low covid case sank sales of vitamins
