New Delhi: Driving the success of the latest models launched, Majors Auto Homegrown Mahindra & Mahindra and Tata Motors want to strengthen their product portfolio in 2022.
The two companies also see ways to handle semiconductor deficiencies in a better way of year so that the impact on minimal production.
“We want to be the number one player in the core SUV segment, and the success of our product portfolio includes all new Thar, XUV300, Bolero Neo and an unprecedented response that we received for XUV700 is an indication that we are on the right.
Track, “Mahindra & Mahindra (M & M) Executive Director (Auto & Farm sector) Rajesh Jejurikar told PTI in interaction.
The company has announced the launch of 13 new products in 2027, he added.
“The next line is a new Scorpio, which must come out next year, which will be our direct focus,” Jejurikar said.
Car makers have seen strong rebound requests, especially for core, authentic and different products, he said.
“While the current indications are positive, overall the PV industry next year needs to continue to manage problems related to commodity price inflation, increase shipping costs and supply chain disorders,” Jejurikar said.
While noting that chip deficiency was a global problem that affected several industries, he stated that while the situation had increased over the past few months, it was still very dynamic.
“We are very monitoring the situation and do the best to manage it in the short term,” President Tata Motors (Passenger Vehicle Business Unit) Shailesh Chandra states that the company takes definitive action in the near future to reduce the effect of the impedimental effect of supply chains through a nimble and multi-chain approach Branch to overcome supply congestion and encourage the savings program is far more efficient.
“In parallel, we continue to advance our initiatives that are fit to change customer experience digitally and strengthen our superiority in sustainable mobility,” he recorded.
Chandra noted that in 2021, the company kept a portfolio forever freshly refreshed with the launch of the dark range, Tiago NRG, Safari #Gold.
“We also launched the first Indian sub-compact SUV – punch, which has been very well received.
This year we recorded high sales in a decade in passenger vehicles and sent the highest quarterly sale in electric vehicles.
We will definitely have it a very broad appeal In all consumer segments, which was also reflected in our market share (YTD FY22) from 11 percent, up from 7.1 percent, in the same period last year, “he said.
Leading the EV front, Tata Motors has made extraordinary progress with more than 75 percent of market share and further mainstreaming the segment with the launch of Tigor EV, in the EV passenger segment and Xpres-T EV for the fleet segment, Chandra said.
“This year’s focus is to make customers remain involved when we increase production carefully handle the supply side challenges to meet demand,” he added.
Jejurikar noted that 2021 has become an important year for M & M.
“We have placed the earlier strategy this year, which is intended for the creation of values ​​that are obliged and accelerate the core growth for the company.
We have decided that we will focus on bringing to the authentic SUV market With the presence and ability to be ready adventure that cannot be purified., which will help our customers explore the impossible ‘, which is also our brand goal, “he said.
Jejurikar noted that the company also wanted to be a leader in the LCV room.
“We will try to consolidate our market share and we have a strong pipe of the product we will do to be brought to the market.
In the last mile mobility (LMM), we aim to become number one player in three wheelers and our focus next year will improve Our sales network and service, increase capacity and work on forging strategic partnerships, “he said.