Mumbai: Mahindra & Mahindra on Monday launched a new visual identity including a brand new logo for its SUV portfolio.
Homegrown’s car maker said the logo embodied willingness to change to fit the new world order.
Inspired by the ‘Explicing Explicable’ brand statement, the new logo reflects the ambitions and ability to take new challenges, go.
New visual identities will be seen throughout the SUV product portfolio, in 1300 customers (sales) and touch services and 823 cities in 2022.
The ‘front road’ logo will be maintained for commercial vehicle products and the agricultural equipment sector.
The new visual identity marks a strategic shift across the Mahindra SUV portfolio, where we place building blocks for the new world with various authentic SUVs, release readings.
With this transition, the Mahindra Automotive Dealer Vehicle will move to a completely new design and color palette dominated by colors that emit courage, agility, and collaboration.
Charcoal as a primary color with gray and red to use as an accent.
The new Mahindra SUV logo, to be seen first at @ mahindraxuv700, more than just a sign.
This is a new US.
Watch …
https://t.co/VNKLFLFPRM- Mahindra Automotive (@mahindra_Auto) 1628487897000 Fine parts and hard forms in the new visual identity, two oxes have jointly show how the hardest mashed and formed by strength softer like wind and water.
Mahindra will reveal the XUV700 on independence day, which will take people like Safari and Hyundai Alcazar Tata.
Rajesh Jejurikar, Executive Director, Auto & Agricultural Sector, M & M Ltd., “An important aspect of leading change articulates our brand transformation.
Our new visual identity is a manifestation of what we stand for when we build a completely different SUV brand and authentic for personal exploration and adventure.
This new visual identity is designed to arouse emotions of strong freedom.
“Pratap Bose, EVP and Chief Design Officer, M & M Ltd said,” The idea behind visual identity changes is to express the feeling of freeing it, that you can go to the place you want, when you want – in a full style, bring you the world with you.
This brings fresh dynamics as an interesting new era revealed.
2m in the logo symbolizes a broad and interesting future based on solid inheritance Of course.
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