Ludhiana: Almost after a gap more than a year, the garment exhibition which was previously routine affairs in the city, continued, but with changes.
Unlike before when the event was held at the wedding palace and the banquet room with hundreds of people gathered in one place, this time the Ludhiana garment manufacturer held an exhibition in the hotel room.
Lately, 96 five-star hotel rooms at Ferozepur Road have been booked by garment manufacturers to run an expo three days, starting Monday.
Although previously also exhibitors will book a room, the main focus of the event which was once an exhibition in the General Hall.
Harish Kairpal, Finance Secretary of the Knitwear club, “Because Coronavirus, for almost 15 months, there is no garment exhibition that can be held in Ludhiana, which leads to a big decline in business.
The majority of our business volume depends on such events, because buyers can see The material is because it is not possible to send so many samples.
In addition, face-to-face interactions increase the opportunity to get a confirmed order.
“Cairpal said previously also some garment houses used to hold exhibitions in the room, but public events such as fashion exhibitions or meetings at Parallel Ran banquet room.
“This is for the first time every exhibitors choose rooms and no public meetings held,” he added.
Montu Chawla, an exhibit participant, said, “We get a very good response from the buyer, because a large number of visitors from other states come here.
A total of 96 rooms have been booked by different manufacturers and we will run this exhibition for three days.
Last year’s restriction, we have held events and exhibitions and invited buyers to complete orders.
This is the first time so many rooms have been booked.
“Sanjay Jalota, another exhibit participant, said,” Holding the Expo in a room is rather uncomfortable, but serves purpose When we get the opportunity to interact with buyers and understand their requirements.
With such events stretching more than two to three days, we can also produce samples according to the demands of buyers and show this to them before they return.
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